Joico Colorful Anti-Fade Serum 63ml Styling with results lasting up to

with results lasting up to 24 hours**

It has a hold factor of 13

long-lasting finish

Use once a week and then less as your scalp becomes re-balanced

towel dry and apply 1-2 pumps of product to your hands and work through your hair - focus on the mid-lengths to ends

Joico Colorful Anti-Fade Serum 63ml Styling with results lasting up toThe Joico Colorful Anti Fade Serum is a glossing serum that helps to prevent hair colour from fading off tone when exposed to UV or sunlight, while immediately increasing shine, boosting colour vibrancy and reducing frizz. Formulated with rich Camellia Oil and Pomegranate Fruit Extract. Up to 8 weeks of colour vibrancy. How to use: Apply 1 2 pumps to damp or dry hair and style as usual.