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Kupferkatalysierte Kopplung am Modell
Internationale Universität Bremen (Fachbereiche Wirtschaftswissenschaften/Psychologie)
4Attributionen43
Transformationsprozesse 1: Theoretische Basis
Methodische Überlegungen an Hand der zeitgenössischen Presse / SIEGERT
Internationalising a National Image Rutilius Taurus Aemilianus Kupferkatalysierte Kopplung am ModellInhaltsangabe: Abstract: "Made in Germany" is often regarded to be a guarantor for quality and reliability and German companies have a global reputation for manufacturing products that are superior to products of companies with a non German identity. This thesis analyses the internationalisation process of the national image of "Made in Germany" with particular regard to Western Australia. The thesis starts with an assessment of recent developments in
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