Market Entry Strategies for Russia formatIsbn:Softcover - 9783836664691 and areas of consensus and
Description
and areas of consensus and controversy
Wissenschaftlich
Hier gerät neben der Quantität vor allem auch die Qualität der produzierten Lebensmittel
überwiegend lokal geprägt
Das betrifft die Win-win-Situation als wichtige Voraussetzung
Market Entry Strategies for Russia formatIsbn:Softcover - 9783836664691 and areas of consensus andIn a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers
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