The 3M Model of Motivation and Personality formatIsbn:Hardcover - 9780792385431 Auf die Bedeutung der Vermittlung

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The 3M Model of Motivation and Personality formatIsbn:Hardcover - 9780792385431 Auf die Bedeutung der VermittlungIntegrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M, which stands for `Meta theoretic Model of Motivation', this theory seeks to account for how personality traits interact with the situation to influence consumer attitudes and actions. The book proposes that multiple personality traits combine to form a