Building Consumer Good Brands in China formatIsbn:Softcover - 9783838679440 Veit Valentin - Goetheforscher und

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Building Consumer Good Brands in China formatIsbn:Softcover - 9783838679440 Veit Valentin - Goetheforscher undInhaltsangabe: Abstract: Against the backdrop of the Western world? s saturated and fatigued consumer goods markets, the evolving of China? s new consumerism is probably among the most thrilling developments of our days. While the run of foreign companies for China is going on uninterruptedly and many are still struggling with rudimentary difficulties like distribution or production planning, the market is already entering the next stage of