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Air Jordan 3 Retro 'Varsity Royal Cement' (2020) Starfish Buy the Nike LeBron 8Buy the Air Jordan 3 Retro 'Varsity Royal Cement' (2020) The Air Jordan brand by Nike and Michael Jordan is one of the most iconic collaborations that has graced sneaker culture since launching the classic Air Jordan 1 in 1985. The Jordan Brand started with a line of basketball sneakers and has since expanded to apparel and other athletic wear. Today, Jordans are synonymous with sneaker culture and are known for their unique designs and high quality