Berkley Dime- brand_strikeking Introducing the new Plano EDGE™

Introducing the new Plano EDGE™ Flex tackle box

This ladies frame will soon be one of your go to frames

Having one go to worm for many finesse presentations is fantastic

The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®

BaitFuel provokes key predatory aggression habits in fish

Berkley Dime- brand_strikeking Introducing the new Plano EDGE™Primed to be your go to mid depth crankbait, the Berkley Dime 10 Crankbait features a fat rounded body that provides balsa like action and the ability to be fished slowly or burned at high speeds without blowing out. Built with Berkleys patented FlashDisc technology to improve tracking, stability, and casting accuracy, the Berkley Dime 10 series is equipped with a durable ABS plastic bill that dives quickly to 10ft to deflect erratically off of rocks,