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The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization Media tie-in cookbooks Structure and Interpretation of ComputerISBN 13: 9780385512077 Publisher: Crown Publishing Group Publication date: 10 18 2005 Pages: 288 Sales rank: 185,468 Product dimensions: 6. 38(w) x 9. 50(h) x 0. 45(d) The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business